At the time, Pandora touted 76.5 million users, while newer platform Spotify quickly grew to an impressive 60 million users. The Universal Appeal of Apple MusicĪpple music debuted in June of 2015 amongst a market with well-established music streaming services. Ready for the first face-off? This week, it’s Apple Music vs. We’ll lay out all the facts, like the brand’s target demographic, strategic positioning, and current visual identity. Our newest Brandfolder blog series, “Battle of the Brands,” breaks down how competing brands use branding to differentiate themselves from their rivals. In a nutshell, great branding is no easy feat. Instead, branding goes much deeper into the meaning behind the brand, overall company strategy, and how to reflect those values throughout everything the brand touches - across digital screens, physical assets, and interactive experiences.

They understand that their brand is more than just a cool logo or a pretty visual. Brands that crush their competition are rarely brands that play it safe.

Apple itunes vs spotify